Sage 30th birthday

This year at Sage we're celebrating our 30th birthday. From humble beginnings to the 'Superbrand' we are today, we're excited to be 30 and are looking forward to the future.

  • What do a Newcastle pub, NASA and Alan Sugar have in common?

    Well, in some small way they have all had a part in Sage's 30 year history.

    Way back in 1981, Sage was created by an entrepreneurial team. We remain true to the guiding principles that launched Sage – commitment to innovation, investment in talent and a dedication to the highest levels of customer service.

    Read the full history of Sage here.
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    Read all about it

    To celebrate our 30th birthday, we're writing a book about our journey so far. It will tell our story and look at business over the past 30 years. If you would like to receive a copy, please email us.

    Read our customers' stories

    While compiling the book, we asked our customers to be part of our history. They responded, and you can read a selection of their stories here.