Sage SalesLogix Marketing
Sage SalesLogix Marketing is a module within the Sage SalesLogix
customer relationship management (CRM) application.
It provides full-scale marketing campaign management
capabilities:
- Segment your customer base to identify the most profitable
opportunities
- Target prospects and customers with the most effective message
and medium, shortening your sales cycle
- Capture rich, timely data from customer interactions across
your organisation - develop and execute powerful marketing
programmes that drive results
- View critical marketing intelligence like return on investment
(ROI) for your marketing campaigns, so you can focus your strategy
and resources on programmes that deliver results for your
business.
Download
The Sage SalesLogix Marketing
datasheet
With Sage SalesLogix Marketing:
- Segmenting customer data lets you focus your resources on
targeting profitable customer and prospect segments
- Dashboards allow you to quickly understand the success of each
campaign in terms of response rates and actual versus forecasted
sales results
- Get the insight you need to increase the effectiveness of your
marketing efforts and deliver sales results
Campaign management
- Design, execute, and track all campaign activities in one
location
- Re-use past successful campaign profiles
- Launch custom contact processes to automate workflow for sales
reps
- Retain successful data for future campaigns
Segmentation and groups
- Deliver targeted marketing messages or sales offers to select
customer segments
- Enable sales reps to quickly create groups for personalised
sales campaigns
- Segment customer and prospect lists using user-friendly
filtering tools
Lead management
- Import leads from web forms, tradeshows, seminars, or purchased
lists
- Manually create leads from cold calls or referrals
- Track leads at every stage, from lead through closed sale
Web lead capture
- Capture prospect information via a company website and import
lead data
- Launch marketing processes to schedule letters, calls or
literature requests
- Gather valuable demographic data for use in segmentation and
offer development
Lead qualification
- Create qualification checklists using criteria you define
- Click to convert qualified leads to new sales
opportunities
- Merge duplicate leads with existing contacts and accounts
Workflow automation
- Streamline marketing and sales campaigns by automating standard
tasks
- Automatically archive letters, emails, faxes or proposals
within customer account records
Email marketing
- Execute email campaigns using Mail Merge or integrate with Sage
E-Marketing for full email campaign management
- Upload target lists directly into Sage E-Marketing
- Pre-populate Sage E-Marketing with your company templates and
content
- Transfer Sage E-Marketing response data automatically into Sage
SalesLogix
Campaign response tracking
- View response data real-time to analyse the impact of campaigns
in progress
- Assess campaign metrics such as response ratio and associated
sales revenue
Campaign task management
- Coordinate and track the stages and tasks critical to executing
effective campaigns
- Schedule task owners, assign dates, due dates and budget for
each task
Budget and revenue tracking
- Gain critical visibility into campaign budgets and direct
revenue impact
- View revenue real-time as opportunities linked to campaigns are
updated
- Track forecasted vs. actual budgets, including metrics such as
cost per lead