Customer Case Study
Customer Value Group
Company overview: Provider of invoice control
software and consultancy
Solution implemented: Sage CRM
Key business benefits: Improved sales and
marketing productivity and a complete view of the customer
Number of users: 5
"Sage CRM has supported us in becoming much sharper. We target
at the CFO level and do a lot of telephone pre-selling. The
solution enables us to capture information and build up a picture
of the prospect’s business, so that we can prepare a strong case
before we meet face to face.”
- Dickie Bielenberg, Managing Director, The Customer Value
Group.
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full Customer Value Group case study (pdf)
The ifs School of Finance
Organisation overview: Registered charity who
support learning among consumers and financial professionals
Solution implemented: Sage CRM
Key business benefits: Increased sales revenue
with same staff, and ability to measure sales effort precisely
against targets for revenue generation and long-term relationship
building.
"Sage CRM has helped us to open up more sales opportunities
through better client management, without further expanding our
sales force."
- Gary Millner, Corporate Relations and Communications
Director, The ifs School of Finance
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School of Finance case study (pdf)
Iona Technologies
Company overview: Provider of IT integration
services & products
Solution implemented: Sage CRM
Key business benefits: Sales automation across
many offices, ROI analysis of marketing campaigns, integration to
SAP financials
Number of users: 200
"With the aid of Sage CRM MME's forecasting tool, we have been able
to make strategic decisions, including choosing which platforms to
target.
"This has helped us to determine how our customers' business
models change over time, which is critical in maintaining
competitive advantage."
- Cormac Ó Foghlú, Worldwide infrastructure manager,
Iona
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Technologies case study (pdf)
Kaysersberg Plastics
Company overview: Manufacture plastic sheet and
finished plastic products
Software implemented: Sage CRM
Key business benefits: Pipeline management,
improved customer communication, multi-language functionality.
Number of users: 20
"With Sage CRM, the next step is automatically built into the
process, so we’re always moving forwards to make the most of sales
opportunities and build closer customer relationships."
- Mark Lightowler, Managing Director, Kaysersberg
Plastics
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Kayserberg Plastics case study (pdf)
Tensar
Company overview: Manufacture and provide soil
reinforcement and ground stabilisation solutions.
Software implemented: Sage CRM
Key business benefits: Workflow automation,
content management, improving sales process and working in a more
paperless environment
Number of users: 75
"Sage CRM was the only solution that addressed our requirements
in all three areas: customer database, workflow automation
and content management."
- Tim Oliver, Group Marketing Manager, Tensar
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case study (pdf)