Business Brains: Sage Partners with
LinkedIn on Train Your Business Brain campaign
Digital campaign marks another industry
first for Sage
Sage (UK) Limited, the leading business software and services
provider with more than 780,000 customers in the UK, has partnered
with LinkedIn, the world's largest professional network to launch a
multi-faceted digital campaign supporting Sage's national Business
Brains campaign.
The campaign, which includes profile targeted advertising and
sponsorship of the Startups & Small Business Answers section of
LinkedIn, aims to identify, explore and celebrate the business
skills that make people in business more likely to succeed.
Joanna Elliott, Head of Brand at Sage (UK) Limited said, "This
campaign goes far beyond traditional display advertising, by
unlocking the potential of the LinkedIn network we can engage
directly with our key audiences in a much more targeted, relevant
and engaging way."
The advertising and sponsorship activity on LinkedIn will drive
traffic directly to an interactive site developed by Sage,
train your business
brain The site is designed to provide inspiration, mental
stimulation and advice to UK professionals and includes:
- Business Brains video interviews with Simon Woodroffe, Founder
of Yo! Sushi; Rebekah Fensome, a leading business psychologist and
James Averdieck , Founder of Gü Puddings
- Five different mental agility tests to reveal your business
IQ
- News and features from previous episodes of The Krypton
Factor
In addition, members of LinkedIn who take the tests will have
exclusive access to a LinkedIn scoreboard and league table. The
Business Brains will also be posting questions for LinkedIn members
to discuss as well as displaying insight from nation-wide research
on how you can be successful in business.
This is another industry first by Sage since the launch of the
Business Brains
campaign. In October, Sage announced a sponsorship agreement with
ITV1 to fund the production of The Krypton Factor in the biggest
advertising funded programme agreement on ITV in prime time to
date. The Business Brains campaign is a fully integrated campaign
targeting staff, customers and new audiences through multiple media
platforms, including TV sponsorship of the Krypton Factor, the,
social media, regional consumer roadshows, YouGov research, press
trips, media relations and sampling.
"With this integrated approach, Sage demonstrates how brands can
effectively tap into social media to engage with a targeted
audience," said Henry Clifford-Jones, Director of Media Sales for
LinkedIn Europe. "Plus, the campaign offers our members the chance
to gain extra knowledge as well as instilling a bit of healthy
competition amongst our business network."
Leading strategic media agency PHD brokered the deal with Sage
and LinkedIn. Digital agency Chunk developed the creative for
both the train your business
brain site and the display ads on LinkedIn. Ben Kerr, Content
Director at Drum PHD Limited said, "By working closely with
LinkedIn we have been able to create a true partnership that
integrates the rich content available on Sage's Train Your Business
Brain website with LinkedIn’s expansive professional network. The
deal is enhanced by tailoring applications and creative work from
the Train Your Business Brain website exclusively for LinkedIn's
Business community. Working in this way allows us to exploit the
full potential of our online content by allowing users to power its
distribution."
For more information and to take part in the business IQ
challenge please visit http://www.trainyourbusinessbrain.com/
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About Sage (UK) Limited
Sage (UK) Limited is a subsidiary of The Sage Group plc, a
leading global supplier of business management software solutions
and related products and services, principally for small to
medium-sized enterprises. In the UK, Sage provides software and
services to over 760,000 small and medium-sized businesses. This
software ranges from accounts, payroll, forecasting and business
intelligence to customer relationship management, e-business and
help for start-ups. Services include Excel Support, HR Advice,
Health and Safety Advice and training courses. In addition, Sage’s
SageCover service provides help for customers when they need
it.
About LinkedIn
LinkedIn takes your personal business network online, giving you
access to people, jobs and opportunities like never before. Built
upon trusted connections and relationships, LinkedIn has
established the world’s largest and most powerful business network.
Currently, over 35 million professionals are on LinkedIn,
representing all five hundred of the Fortune 500 companies, as well
as a wide range of household names in technology, financial
services, media, consumer packaged goods, entertainment, fashion,
and numerous other industries. LinkedIn is backed by world-class
investors including Sequoia Capital, Greylock Partners, the
European Founders Fund, Bessemer Venture Partners, Bain Capital
Ventures, Goldman Sachs, The McGraw-Hill Companies, and SAP
Ventures.
For additional information, please contact:
Anna Thomson
Hill & Knowlton for LinkedIn
Tel: 020 7413 3721
@: athomson@hillandknowlton.com
Sonia Panchal
LinkedIn
Tel: 0207 659 2379
@: spanchal@linkedin.com
Nicole Love
Marlin PR for Sage
T: +44 207 869 8328
M: +44 7841 042 070
E: Nicole.love@marlinpr.com