Sales and Marketing support for developers

What we offer

As a Sage developer, you will get access to:

Sage Developer logo to showcase your status

Promote your status as a Sage Developer, by showcasing the Sage Developer logo on your company website, packaging and other marketing materials. 

Advertising opportunities to support your campaigns

Maximise your customer reach and recruit a channel of Sage Business Partners (your potential resellers) by promoting your products and services though the following platforms:

Sage Additions On-line Directory:

With average page hits of 2,000 page hits a month, our on-line directory is a popular resource for customers and Business Partners to search through our range of third-party products and services.

Find a Sage Partner On-line Directory:

Find a Sage Partner provides customers with a fully searchable database of developers and consistently features in the top 15 of the most visited pages on the Sage UK website.

Annual Sage Additions Guide:

The annual Additions Guide is a print and digital publication featuring our range of Sage integrated software and services from the Developer Community.  With a reach of over 200,000 including prospective and existing Sage customers, Business Partners, accountants and IT consultants, it's the perfect platform to promote your products and services.

We want you to take advantage of this fantastic opportunity and will give you a free company listing. To maximise the visibility of your product or service, we also offer chargeable advertising options including full and half page positions

Sage Business Partner Bulletin:

The Bulletin is a bi-monthly, print and digital magazine for Sage's Business Partners.  With a circulation of 2,000 and a range of chargeable advertising options to suit your needs, it's an ideal opportunity for you to promote your products and services to potential resellers.

You can also opt to receive the Bulletin so you can keep up to date with news and developments affecting your target audience.

Business Partner events:

Events provide the perfect opportunity for you to showcase your software and services to our channel of 2,000 Business Partners and recruit them as resellers.  We offer a variety of exhibitor options to suit your needs and budgets at the following events:

1. Sage Connections: This regional road show is designed to update our Business Partners with details of software and service developments, Sage's commercial roadmap and key channel strategies.
2. Sage Visions: This is the only occasion where all our Business Partners get together to network and learn about our plans for the future.

Networking opportunities to reach potential resellers

Business Partner events provide a good platform to network with potential resellers and discuss mutual business opportunities.  If you're interested in becoming a Sage Business Partner, these events will also provide a useful insight into the Sage Business Partner world.

As a delegate at Business Partner events, you'll also benefit from the wealth of information that we provide on core software developments, Sage company news and business strategy.

25% margin to resell Sage software and services

We'll give you margins of up to 25% on sales of the following Sage products and services (subject to change):

Software/ Packages	Micro Market Community and Professional	Small Business Community and Professional	Mid Market Community and Professional	Universal community and Professional
SageCover
Stationery
Training
Sage Instant Accounts
Sage Instant Payroll
Sage ACT!	*
Sage 50 Accounts
Sage 50 Forecasting
Sage 50 Payroll
Sage 50 HR

*Excludes Sage ACT! Premium

Access to Sage campaign materials

To help you market and sell Sage software, you can access promotional materials, price lists, current offers, campaign templates and much more on the Business Partner website. You can use these resources as they stand, or adapt and incorporate them into your own campaigns saving you considerable design time and money.

Opportunities to increase marketing leverage

To help you maximise visibility of your product or service, we'll give you access to our Certified Solutions and Developer Accreditation Schemes.  Both Schemes are designed to give customers peace of mind when choosing a Developer's product or service and help you gain powerful marketing leverage against non-certified and non-accredited competitors.

1. Certified Solutions Scheme: Sets minimum standards for the installation and functionality of Sage Additions.  Sage-related products are independently certified by Lionbridge VeriTest, the world's largest and best-known software product testing authority. Testing currently covers products associated with Sage Instant Accounts and Sage 50 Accounts. Certification for products related to Sage 200 Suite will launch in Summer 2012!

2. Sage Developer Accreditation Scheme: Helps businesses demonstrate their proficiency in Sage software development to potential customers.  Developers can sit exams for Sage ACT!, Sage 50 Accounts, Sage 200 Suite and Sage CRM to demonstrate their development expertise for these products.

Once you pass, we'll send you the respective identifiers to use alongside your developer logo, which can be used on your company website, product packaging and other marketing materials to differentiate your services to Sage customers.

What's more, we'll also actively promote developers who pass these Schemes across our printed and on-line mediums to ensure that your products and services are receiving maximum exposure.