Sage Business Experts

Our Sage Business Experts come from businesses of all shapes and sizes, but they share one thing in common - a commitment to promoting business and enabling others to do the same.

  • Our experts: A-F

    Ola AgbaimoniOla Agbaimoni

    Known as "The Business Detective" due to her Sherlock Holmes-like problem solving abilities, Ola is a partner at Eélan Media, a marketing agency that is passionate about helping businesses grow by HUGging their customers - (HUG - Hear, Understand and Give back incredible value). As well as being an expert in business planning, Strategy, leadership, project management, training and development, Ola is also a certified coach, NLP practitioner; an accomplished author, speaker and presenter.

    Amanda AlexanderAmanda Alexander - Coaching Mums

    Amanda Alexander PCC is an award-winning professional coach who specialises in working with Mumpreneurs and working mothers in business. She founded Coaching Mums in 2003 and  since then she has helped hundreds of female solopreneurs to build profitable businesses that enable them to strike the balance between work and family.

  • Stu Anderson Stu Anderson - Blue Serac

    Stu is Founder of organisation and people development agency Blue Serac, where he aims to help organisations be more entrepreneurial by helping with core functions so they can concentrate on running their business. He draws on huge experience in the entrepreneurship sector, where he has worked with large corporates, the UN, the UK Government and a whole range of other organisations. Before he started his own business he was director of Shell LiveWIRE- a UK wide programme to support young entrepreneurs.

  • Sarah Arrow Sarah Arrow - Sark e-Media

    Sarah Arrow is a social media marketer and professional blogger. She's the author of half a dozen small business marketing guides that start from the zero knowledge point, and is the creator of the only British blog on the Forbes top 100 websites for women. You can find her at

  • Tracy BakerTracy Baker

    Tracy is an experienced business owner, entrepreneur and “detail diva” who supports individuals and businesses in achieving their professional goals by providing and utilising an array of unique and diverse business support methods and systems. You can find her at Coffee Not Included.

  • Miranda and Roland Ballard Miranda and Roland Ballard - Muddy Boots Real Foods

    Miranda and Roland left behind their London media careers to return to Worcestershire and launch their own food company, Muddy Boots Real Foods Ltd. Their customers now include Waitrose, Budgens, Ocado and some independent retailers. They share thoughts on running a business on their 'countrypreneur' blog:

    Anna BanceAnna Bance - Girl Meets Dress

    Anna launched disruptive eCommerce business Girl Meets Dress in 2009 after realising that women only wear 20% of their clothes 80% of the time. Girl Meets Dress provides millions of women the ability to rent designer dresses and accessories for a fraction of the retail price, allowing them to look and feel beautiful for all of their special occasions. Anna has spent the last 10 years working in the fashion industry, from InStyle magazine, The Telegraph magazine, Harpers Bazaar, to luxury French brand Hermes where she worked as UK PR Manager for 3 years before launching Girl Meets Dress.

  • Mark BarrettMark Barrett – Cannon Moorcroft Ltd

    Mark is an Accountant with over 15 year’s management experience working with small businesses. He co-founded Internet Accountants Ltd using SageOne products to provide online accountancy and tax services to small businesses. He offers a wide range of business advice and technology news on his blog at

  • Kate Baucherel Kate Baucherel – Galia Digital

    Kate helps enterprises to make the most of the online space without distracting from the day to day running of a business.  Kate first worked in the digital sector in the US in 1988, and as a Chartered Management Accountant and company director she has over 20 years’ experience of industries from online media to manufacturing, construction, utilities, HR, sports and hospitality.  Find out more at

  • Caroline Baxter Caroline Baxter -

    Caroline is a serial entrepreneur, business start-up coach, and best-selling author on Amazon. She has multiple businesses in property, the motor trade and online and offline business consultancy. Caroline is now starting a series of live training events to support entrepreneurs looking to plan launch and grow their business. Find out more at

  • Dina Behrman Dina Behrman - Dina Behrman Communications

    Dina is a freelance journalist and copywriter with more than ten years' experience writing for national newspapers and magazines. She runs Dina Behrman Communications, providing copywriting, PR and social media services for small businesses. She also offers one-to-one 'get my business in the press' packages, and media consultancy sessions. Find hints and tips for promoting your business on her blog.

    Tracey Bird Tracey Bird

    Tracey Bird provides marketing and accountancy services to small businesses from her base mid-way between Aberdeen and Inverness. A former marketing manager for Johnson & Johnson who has also trained at a Chartered Accountants’, she has the skills and experience to combine her knowledge of marketing with her knowledge of numbers to provide small businesses with a unique insight into how they can grow. More details at

  • Ben BiscoeBen Biscoe - Fairy Glass Ltd

    Fairyglass Ltd is a wholesale and retail business specialising in niche market products, as “Specialists in Sparkle”. Originally started as a fun sideline and out of a garage, Fairyglass now employs four people and operates five retail websites and two wholesale websites.

  • Joanna BoothJoanna Booth

    Joanna is a Manchester born & bred girl with a hunger for entrepreneurship and a thirst to make things change for the better! She has two businesses under her belt; one a student fashion website & the other a platform for students to gain valuable first-time work experiences. She regularly writes blogs to help other entrepreneurs with practical ideas to implement or talks about general lessons she has learnt along the way!

    Angela Boothroyd Angela Boothroyd

    Angela launched her online teaching business in 2007 and since then has provided English lessons for students across the globe. She is a qualified teacher and holds an MEd in Applied Linguistics, and an MA in Online and Distance Education. She combines her work with home-educating her son. Angela can be found at Online English Lessons and Botanical Linguist. She also writes for Birds on the Blog, an online magazine for women in business.

  • Dr Dianne Brown-WilsonDr Dianne Brown-Wilson

    Dianne is co-founder of in my prime and is an expert in later life working and careers, business start-ups and business development for SMEs. She is a trainer, facilitator, business mentor and career coach, and holds a PhD in organisational behaviour from Cranfield School of Management. She is also author of Retirement - the essential guide, published by Need2Know books. Find out more about what she thinks at her blog.

  • Darren Bull Darren Bull – Metakinetic

    Darren founded Metakinetic in 2005, following a successful career running one of the country’s largest online retail teams. An expert in ecommerce, Darren consults with a wide range of Metakinetic’s clients on varying retail challenges, from conversion rate optimisation through to channel strategy. Darren is also central to the development of Metakinetic’s ecommerce solution, MetaCommerce.

  • Lilach BullockLilach Bullock

    Lilach is passionate about getting tangible results using social media. She is listed in Forbes as one of the top 20 women social media power influencers, and is the co-author of "Images that Influence" (Number One in its category on Amazon). Lilach is consulted by journalists and regularly quoted in newspapers on social media related matters, including (Forbes, Social Media Today, Prima Magazine, The Sunday Times and BBC Radio 5 Live ), and is a keynote speaker at business and marketing seminars.

  • Antonia Chitty Antonia Chitty - Family Friendly Working

    Antonia is an award winning entrepreneur and author. She runs training and publishing business ACEInspire and her most recent books are Making Money Online (Hale books) and Blogging: The Essential Guide (Need2Know Books). She blogs at

  • Mark ClaysonMark Clayson

    Mark started his career in medicine and developed broader skills in teaching, training, assessing and examining. He now focuses on developing digital business products, authoring and speaking. He supports businesses and individuals via seminars, workshops and webinars as well as digital and print books. Read more in his blog.

    Jeremy Corner Jeremy Corner - Blue Eyed Sun

    Jeremy is the co-owner of award winning, greeting card publisher Blue Eyed Sun and wedding stationery specialist, Ivy Ellen. He sits on the Greeting Card Association Council, the Giftware Association’s National Committee and is a regular speaker at industry events. He blogs about successful retailing on his company blog:

  • Mary Cummings Mary Cummings - Work Your Way

    Mary is an author, business woman and mother of three with over ten years’ experience of running businesses, as well as mentoring and supporting working mothers to do the same. After experiencing the challenges of starting a business with young children in tow, she founded Work Your Way at the micro-biz resource for freelance, self-employed and micro-biz parents, providing top tips on working smarter not harder; and which advertises home-based jobs.

    Michelle DalleyMichelle Dalley

    Michelle has a corporate background in sales, and over 15 year’s experience dealing with food industry clients, working to, and exceeding, £20million annual targets. Since leaving the corporate world she has become Sales and Marketing Director for design houses Creating Media and Umami. This has developed her knowledge of web and graphic design, as well as making use of her business knowledge to help high profile clients with branding and marketing.

    Tom DarlowTom Darlow

    A graduate from the University of Liverpool, Tom is a hard-working designer who shares a simple and focused approach. By concentrating on the essence, Tom demonstrates how website design can work hard in pursuit of business and customers' goals. Notable clients include Forever Friends, Ford Fuel Oils, the National Council for Entrepreneurship and more recently, the exciting University of Manchester spin out, Dwelltime. Outside of client projects Tom is a panelist for PC World's Generation Y Campaign, a co-founder of the popular Demo event. He occasionally writes about design, marketing and the world wide web over on his notebook and portfolio website
  • Joanne Dewberry Joanne Dewberry – Charlie Moos

    Joanne is passionate about small business and writes a blog providing small businesses training, advice & networking in areas of social media, marketing and juggling children and a business. She is also the author of small business book "Crafting a Successful Small Business".

    Georgina El MorshdyGeorgina El Morshdy

    Georgina is a freelance copywriter who loves helping ambitious business owners use words to build relationships with their customers, establish their authority and make more sales. Georgina is @GemWriting on Twitter and if you'd like to discover some proven tips and techniques that are guaranteed to get your words noticed, simply visit

  • Carol Ford Carol Ford - Growing Direct Ltd.

    Founder and owner of Growing Direct Ltd, Carol champions the grower and producer both in the UK and across the globe. She has over 20 years of fresh produce and food experience with companies such as Sainsbury’s and The Greenery. An extensive networker, she creates “eco-climates” and communities of growers, producers and consumers using modern marketing communication tools, such as Social Media. She is about to launch her second business venture Partners In Produce Ltd in the very near future.

  • Claire Fuller Claire Fuller

    Claire is a business coach working with successful busy professionals who want to improve their productivity and profit. She does this via complete three month programmes using bite sized learning, designed to be extremely time efficient and effective. She has been working in her business since 2003 and regularly blogs at She is passionate about others making the absolute best use of their time, reducing their stress and increasing their profits.