Don’t rely on Bluebirds!
The current economic situation has many a Sales Manager looking hopefully at the door for that Bluebird deal to come walking in and save them from this quarter’s shortfall. There has never been a more challenging time for greater pipeline visibility. Accurate forecast reporting, transparency in the pipeline and clarity overall, helps to drive the sales cycle efficiently through the sales process.
Is user adoption the greatest challenge in CRM?
User adoption is often described as the greatest challenge in CRM. But should we accept this comment at face value? Or are there other challenges to successful CRM?
Email Marketing: Get Set for Success
Email marketing is one of the easiest and most cost effective forms of marketing for small businesses. Separate yourself from other small businesses with a little bit of planning and know-how. Here are a few important lessons before you start your email marketing campaigns.
Top 10 CRM features we least want to see
Without wanting to sound like the final round of Mock the Week, what can we do without in our CRM software? Incredibly some of the least wanted features actually exist in CRM software on sale today.
Enough talking CRM people..show me the 360 degree customer view
Have you ever woken up in a cold sweat screaming “where is my 360 view of the customer?”
Smarter, Better, Faster, Stronger…the evolution of CRM
CRM has undergone a makeover. It’s a comprehensive, and pretty sexy tool that’s become an essential piece of kit in building a comprehensive business strategy.
Want to deliver exceptional customer experience? Then you need CRM.
In today’s consumer society where technology is advancing at the speed of light, customers are demanding more and more for their money – and now more than ever customers are prepared to shop around to get the biggest bang for their buck but that’s not all.
Communicate. Collaborate. Compete.
CRM – At the basic level it is good contact management, but if you extend the concept of CRM into your business it can be much more than managing who you contact, how you contact and when you contact. It becomes about the way you manage processes, from the way you sell your products or service a customer, to the way your run processes internally.
Conversation belongs to the customer
In June 2006 I wrote a paper entitled “Marketing Workflow” which discussed how full graphical control of processes could be added into Sage CRM. This was the first Sage CRM online article I wrote and the same day someone added a comment to the bottom of the article.
CRM Boot Camp – power to the partner
CRM (Customer Relationship Management) is more than a strategy, more than a piece of software – it’s about people.
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