Sage Blog

Welcome to our business blog

Small businesses employ social media to generate new business, should you?

Posted in: Marketing, sales and PR, Social media
11 comment

In a month that has seen the long anticipated Facebook flotation, and some valuing Pinterest at an eye-watering $1.5 billion, Sage’s Business Development Director asks what’s stopping businesses from getting “social”? If you’re struggling to get your business started on social media ask us a question by adding a comment.

I recently read an insightful article from the FT outlining how small businesses are increasingly depending on social media to drum-up new leads and manage their reputation.Nicole Anderson-Mort

This article suggests that, if your customers are under 40 and you are not on the web, you are more or less invisible.

As social networking has become an essential part of many people’s everyday life, businesses have made use of this trend by marketing their products and scouting new customers from the 1 billion people worldwide who use social media.

In this way, small businesses are harnessing the networking potential of sites such as Facebook, Twitter and LinkedIn to provide a cost effective substitute to the more traditional print advertising and trade directories.

Social media is proving to be an invaluable tool for businesses allowing them to get closer to customers, to listen to their viewpoints, detect possible opportunities for improvement, present new product promotions and gauge consumer sentiment.

A large number of the UK’s small businesses are already using these sites to their benefit. For example, Sage customer Garbeau, a Made to Measure shirts supplier based in Galway and Newcastle, has shown that by engaging on social media sites a company can better understand its customers and increase sales.

But surprisingly, according to the FT article, ‘Whilst 1.1m small businesses are online and are using sites such as Facebook successfully, more than half (660,000) have yet to get themselves online at all.’’ Is this due to fear of the unknown, lack of resources or another more important reason? Do businesses know how to devise a clear social media strategy that will enable them to develop a clear message and understanding of the target audience they want to reach?

How can you tackle this?

Firstly, with limited time and resources it is vital to find the social network that works best for your brand, and to do that you have to understand that they each have different purposes, audiences and user expectations.

Secondly, maintaining open and transparent dialogue with consumers through social media channels can lead to constructive insights that can help inform product offering and prices.

On the flipside it’s important to realise that if a product or service does not satisfy users it can generate a lot of negative buzz online very quickly. To prevent this from happening frequent monitoring and a timely response to conversations when appropriate is key.

Lastly, remember that it is not the number of followers or the size of your network that dictates how successful your approach is; it’s about the quality of your followers and to what extent they are engaged.

It is evident from the article that, in order for small businesses to remain competitive in the current climate, they have to connect with their clients online. We always advise our customers to devise a strategy that works best for them, as it is not a one size fits all policy. Businesses should give their social media strategy the same time, planning and research that they would give to any other important decisions to ensure a successful outcome.

So what is stopping you? If you have any burning questions about social media please share them below and we’ll get our team to answer them.

Nicole Anderson-Mort (@NicoleAnMo), Business Development Director at Sage UK and Ireland

Posted in: Marketing, sales and PR, Social media
11 comment


We may use the information you provide to get in touch with you about your business needs. If you’d like to find out more about how we use your details please visit our privacy policy here.

  • James Van Nguyen

    Social networking has proven itself to be the most effective method of advertising for my business, not to mention the cheapest.

    Don’t get me wrong. It’s a lot of hard work to keep on top of them all, but it can be fun.

    In the past I’ve spent ridiculous amounts on local advertising and got little return from it. But the internet and Social Networking has driven so much attention to my work that I now focus all my attention to it.

    More people seem to contact me through Facebook than by Telephone or email. If this is the prefered chosen method for potential customers to contact you, then so be it. It’s just up to me to insure that it is equally as affective as a phone. And the only way to do that is to make your responses rapid.

    Like I said it’s hard work staying on top of it all, but hey! Whatever has to be done will be done.

    Smart Phones also help with Push notifications etc. so you can always do it all on the move, and be well informed.

  • Steve Monk

    I’m looking at starting a new business and am looking for the most effective means to place my service and products in front of potential customers. Using social media I believe is the right way to do this as opposed to more traditional advertising in e.g. Yellow Pages

    I now have to find people with the right skills to help me achieve my goals – for reasonable fees of course!

  • isabel marant lace blouse

    Bruce Jenner determination and seemingly endless reassurance for his boisterous family is revealed continues to in his or her family is show, Have you ever heard the Kardashians.锘縏he Kardashians Baths Bruce Jenner with Love in their 62nd Wedding anniversary
    [url=]isabel marant lace blouse[/url]

  • isabel marant milano

    And public transportation types finally behind network plugs include PCI account, ISA dealing, EISA card and other alike net cards.Here the majority of still again recommend picking a PCI greeting card.锘縏hings To try into Consideration manage NIC Unit card
    [url=]isabel marant milano[/url]

  • isabel marant dicker

    So they may put off sustaining commitment in the event that possible.Evaluations do have a rest, they shape well.Despite the fact that have masses intellectual recreational pursuits, the Sagittarian is not an meet-for-coffee friend.They act as doers.They make the foremost travel mates.Phillips is actually the author of hundreds of articles introduced astrology again and dozens from books.锘縎agittarius Personality-6
    isabel marant dicker

  • official celine outlet

    Heat a healthy skillet upwards of medium-high warm – up.Add a new oil and also garlic, and slave in the kitchen until garlic actually starts to sizzle (very briefly).Make use of spinach if big handfuls, stirring to hire more room inside pan with regard to spinach wilts, until associated with spinach has been added with its skillet.Season for example salt and also pepper and continue cooking area until associated with spinach use wilted absolutely, 5 who can 7 no time at all.Pour the fresh lemon juice over using spinach and then try to stir to mix.
    official celine outlet

  • celine shoes sale

    The Talkabout X Television is rumored for being a first Android device jointly put together by Google along with Motorola covering the post-acquisition course, but then its existence is mostly speculation…until to conclude.A responsibilities listing given away to LinkedIn regarding Motorola Mobility is seeking a Older Director of Product Management to do business directly on the X Which make it project.
    celine shoes sale

  • celine shop online uk

    Normal households don get noticed if you don give it to them.Yandy unprofessionalism as well showed itself just as before.Sure, words can easily hurt, but if you are on reality tv, then expect to get haters.Everyone in place of Love Rap is battling with their great number of haters off and on of Twitter.(Kimbella haters are are questioning the authenticity of the pregnancy! ) Yandy should look at page via Olivia Longott e book.Love Hip hop Yandy Jackson Twitter Industrial wave with Chrissy Lampkin Fan
    celine shop online uk

  • isabel marant fashion show 2014

    These enthusiastic jackets have double perfect more accurate with luxurious looks.It are in a wide variety of sizes yet dimensions for males of particular physique.The is always available on the net motorcycle supermarket USA.Guys Vintaged Cowhide Perfecto Irregular in shape Motorcycle Tshirt
    isabel marant fashion show 2014

  • social media promotions

    Does your website have a contact page?I’m having a tough time locating it
    but, I’d like to send you an e-mail. I’ve got some recommendations for your blog you might be interested in hearing.

    Either way, great blog and I look forward to seeing it deveelop over time.

  • facebook likes quotes

    I enjoy, result in I discovered exactly what Iused to be looking for.
    You’ve ended my four day long hunt! God Bless you man. Have a great day.