Sage Blog

Welcome to our business blog

Social media guidelines for your business

Posted in: Employing people, Managing people
6 comment

Don’t you sometimes feel that we’re given mixed messages about the use of social media in business?

Some days all you hear is how it’s a great way to connect with your customers. The following day the media is full of horror stories about how business X has mishandled a customer complaint on facebook, or an employee has run amok on their twitter feed.

Even the oh-so-serious Linkedin has been blamed for an executive being forced to quit his job.

So, how can businesses make sure they’re getting all the benefits of a well-connected workforce while minimising the risks of a social media catastrophe?

Block social media for your employees?

The truth is that I probably wouldn’t be interested in working for a company that limited their employees’ access to social media. And I’m not alone. A recent survey has found that half of workers aged 24 or under wouldn’t even consider working for a business where social media is banned.

Introduce a social media policy

The team behind our employment law service, Sage People Advice, recommend introducing a social media policy. It’s something we’ve had in place at Sage for a few years and I’m actually in the process of reviewing and revising it.

We have a policy for two reasons:

• to protect our reputation
• to make our people feel secure

With a policy in place we all know where we stand and we’re all doing things the right way. At Sage, we want our people to enjoy all the benefits of social media but we don’t want them to be concerned that they may do or say something that ends up in the press.

Covered by your IT policy?

Some organisations have included social media in their IT policy but it’s important to remember that it needs to go further than what sites you look at and when. It’s about how you represent your company online. There is a blurring between the professional you and the private you online and I believe that once you’ve identified yourself as working for a company on your social media profiles you’ve effectively made yourself a spokesperson.

Our policy is based on common sense principles but I always say to people when I’m talking them through it to think before you press enter on your keyboard. Stop and ask yourself “am I happy for this content to be spread far and wide and stay online forever”. If there’s even a tiny risk of regret then it’s time to walk away from the keyboard.

Cath Sheldon, Social Media Team

Posted in: Employing people, Managing people
6 comment


We may use the information you provide to get in touch with you about your business needs. If you’d like to find out more about how we use your details please visit our privacy policy here.

  • Cath

    If you’re considering introducing guidelines in your business, then there are some really good examples of social media guidelines here

  • Accountant London

    it\’s very good thank you

  • isabel marant madrid

    Will any she should really negotiate that has.Diane loses her great when she learns Viola is discussing ultimately Hayden, and activities the trustee also been envisaging in which the sabotage from their negotiations.So he responds: have discussed paranoid for lengthy you don recognize when someone is by your side.Lockhart/Gardner success is simply his achievement too.Kalinda disturbing husband Reality tv (Marc Warren) keeps wandering around and is defined as not quite clear what the room writers keep in mind yet working with a prolonging it can help storyline.Kalinda performed always credited she a cost effective woman.That eggs-frying pan-knives event just underlined in turn what one good example dysfunctional couple that they are.At bare minimum, Kalinda moved him to fix the fiddle.Later she links with thes longtime outer, FBI agent Lana Delaney, who emerges from in sheets when exactly Nick phone calls Kalinda for all your umpteenth reason for.The superb agent can spot something is wrong which she is surely an warming Kalinda up with somebody also.The private investigator is made though.She normally counts on Nick jealousy and she or he sure it\x26#39;ll send him around FBI wrists.When Kalinda surpasses Lana in a bar at an older age, she decides her talking to a man脗-Nick.
    isabel marant madrid

  • hollister pas cher

    No longer spend your time and efforts with this particular web page link, fully unconnected to be able to conversation.

  • replique sac a main

    Expédition très rapide! Merci !!! A +++++
    replique sac a main

  • clash of clans hack

    I believe this is one of the such a lot important
    information for me. And i am happy studying your article. But should statement on few normal things, The
    website style is great, the articles is truly nice : D.
    Good process, cheers

    Take a look at my web page – clash of clans hack