Mobile applications for business success and survival
In advance of our free event for small businesses, Rory O’Neill, Senior Director with BlackBerry Marketing, talks about BlackBerry’s passion to help small businesses benefit from mobile technology.
Small and medium enterprises are crucial to both the economy and employment in the UK. They are responsible for more than half of the employment (59.4 per cent) and turnover (50.1 per cent) in British business.
The benefits of investing in technology
Small businesses continue to invest in technology, especially smartphones, which have become a necessity to SMEs with workers on the move. In fact, 65% state that technology helps their business by allowing increased staff flexibility and the ability to keep in touch with customers and suppliers, while nearly half say that it has improved the productivity of their workforce. Nearly a third of small businesses say mobile technologies have even enabled them to cut costs through reduced fixed office space.
Be more productive on the move
These factors have led to more business owners utilsing the latest technology as nearly half (46%) of SME decision makers believe they can be more productive on the move. There has been an 81% increase in the number of smartphone users in the last year alone and multi-tasking now accounts for a fifth of media and communications usage.
Savvy SMEs can thrive against the competition by focussing on customer services, optimising revenue streams and increasing business productivity.
Make real-time decisions
On Wednesday, September 8 at 4.00pm, we will be at Sage World 2010, presenting on how SMEs can do just this by utilising mobile applications. At RIM, the company behind BlackBerry smartphones, we believe passionately in empowering businesses to make accurate and immediate real-time decisions that impact the bottom line.
BlackBerry Enterprise Server Express
We practice what we preach. We have recently introduced new software specifically tailored to the small and medium business – BlackBerry Enterprise Server Express. This new software provides a host of benefits and allows companies to empower all employees with wireless access to their corporate email without compromising security or manageability, maintaining critical connectivity to the office.
Business success and survival
By citing customer examples, we’ll be highlighting how BlackBerry smartphones and associated applications have given employees the freedom to work from anywhere, provided access to critical apps on the move, and enabled interaction with customers and colleagues in real-time.
These customer implementations have led to improved employee efficiency, increased customer responsiveness and utilised downtime – three tangible benefits which have encouraged business success and survival.
Register now
There is still time to register for our free Sage World event. Go to www.sageworld2010.co.uk
