Using the web to recruit the right people

Tina Welch, Sage HR Team
Throughout the last 10 years, the world of recruitment has transformed from paper based adverts, to specialist recruitment websites to now finding ourselves on a road of discovery with social networking and other web 2.0 technologies. You can see how Blogs, YouTube, Facebook, Twitter, and LinkedIn are all buzz words of today as suddenly the power of our people and our networks has come to life.
Whilst a new world of attraction strategies has opened itself up, as HR Professional it’s easy to find ourselves lost in a maize of online job boards, online recruitment blogs, webinars, enhanced and interactive web pages offering an array of advice and experiences. The challenge is finding out what’s most effective, which mediums to use and how to use them! For us, the journey has only just started.
Some good places to start include (and thanks to hrzone, LinkUp_Molly and LizBridgen for these links):
- UK Recruiter
- Recruitment 2.0
- HR blogging comes of age
- Social Media Recruiting Paying Off at Crowe Horwath
- Twitter recruitment: a case study and Twitter recruitment really works
- Facebook Recruitment App
Our head office finds itself at the heart of ‘passionate people, passionate places’ in the North East but mid recession recruiting extraordinary talent continues to be a challenge. As a UK based company with offices now spread throughout the UK, raising awareness of all sites, and disciplines as well as attracting people from the heights of London to the beauty of the North East continues to add to our challenges. We are now mid point of a complete review to of our recruitment strategy and we are hopeful that changing our approach to web based technologies will be a key part of our success.
At Sage, we are humbled that 47% of our recruitment already happens through direct recruitment, either through our www.sage.co.uk/careers or our recommend a friend scheme, but we are now hopeful that we can both reduce our recruitment costs and increase the quality of our applicants through using our existing advocates of the employer brand – who better to do this than our people.
Whilst we are still at our infancy in tweeting jobs, and exploring the potential of accessible professional networks through LinkedIn, it’s our people, and our existing followers who best connect with the experiences of working with Sage; it’s a unique and exciting one!
The war on talent is far from over, and we know that we can not afford to be left behind when it comes to attraction strategies. Expectations around the recruitment experience just keep on climbing higher, but we are ready to beat the challenge.
Written by Tina Welch from the Sage HR Team

And yes, we are looking for a Digital Content Manager here at Sage. So if you fancy joining the team, and you can cope with sitting next to me, then go to http://jobs.nma.co.uk/job/312918/digital-content-manager for all the details.
Cath Sheldon
PR Team
Cath
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