Business Brains is back for 2010
It’s the New Year and to go with our new year’s resolution to get fit, here at Sage we’ve decided to train our business brains!
Train your business brains
As part of our ongoing Business Brains campaign, we’ve renewed our partnership with ITV and we’re really pleased to be funding a second series of The Krypton Factor, which returns tonight at 7.30pm on ITV1.
The first series was watched by 20 million of you, and more than half a million tested your own Business IQ on our trainyourbusinessbrain website.
We’ve heard from a reliable source that the second series of The Krypton Factor promises to be more challenging, tougher and even better:
ITV have invested more in the programme format and promotion of the show, so we’re expecting higher viewing figures for this series and greater brand awareness.
- The intelligence round will be played online, giving viewers a chance to test their skills against the contestants, driving more traffic to our dedicated website.
- There’s more time to engage with the contestants during the show, which makes for better TV viewing.
- The new assault course is tougher and run by all four contestants at the same time, making it even more exciting.
Once again, we’ll have a presence in the opening and closing credits, and at the start and end of the commercial break. We’ll be asking viewers will be to test your skills at www.trainyourbusinessbrain.com and we’ll be adding new games to the website after each show.
Let us know what you think of the show…The Guardian have, do you agree?
Lisa Graveling, Sage UK PR Team
