Santa CRM
It’s the most wonderful time of the year
It’s the busiest time of year for the world’s leading gift distributor (no…we don’t mean Amazon). With lists to check (twice), worldwide flights to arrange and a busy team of helpers working flat out right up until Christmas Eve there’s some pretty smart software keeping everything running like clockwork.
Santa's SalesLogix CRM
Our customer gets requests via letter and, these days, email and has to manage a vast database of information including names, addresses, ages, delivery schedules and the all important naughty or nice lists. So it’s important that he has a hard-working customer relationship management system, Sage SalesLogix, to help his festive workers fulfil all their orders in time.
Purchase lists, product information and gift history are all centrally recorded in one constantly updated system. And there’s a mobile link, so it’s available wherever and whenever it’s needed to make sure there are no hiccups with deliveries.
Now this particular customer is well known for carrying out his business without attracting too much attention to himself, but we did manage to get a few words from him: “Ho, ho…every year, more children and more gifts, it’s a big old responsibility, but things have never run so smoothly. Now I know exactly who has asked for what and when I can deliver it. So everything’s ready for December 24.”
