Sage Blog

Georgie Cragg-James is a Senior HR Adviser for Sage HR Services

You may have seen a recent news report, highlighting the findings of a Business Link survey. The results revealed that two thirds of SMEs are failing to implement employment laws.

There were three reasons why:

• A quarter didn’t think it was their job to implement the law.
• A fifth weren’t sure how to do it.
• A third simply didn’t know what their legal obligations as an employer were.

I’m always interested to find out more about why businesses struggle to meet their legal obligations, but most of our customers agree that it’s clear, expert HR advice that helps them avoid employment law pitfalls and takes the pressure off them.

Failing to implement employment laws? How can this affect your business?

From the initial recruitment process through to people leaving your business, the entire employment cycle is governed by legislation. For example, there are employment laws concerning:

• Pre-employment residency and police checks.
• Discrimination, from the wording of your job advertisement through to employment practices.
• Grievance procedures, if an employee has a complaint.
• Retirement and redundancy.

Yes, this is a lot to think about and unfortunately simply being unaware of your human resources responsibilities is no defence. In fact failing to comply with the law could have serious consequences for your business:

• Employment tribunals that can be time consuming and stressful.
• Paying out fines and compensation, causing a financial burden on your business.
• A damaged business reputation that can result in lost customers.

So what can you do to stay on top of employment law?

A lot of businesses are concerned that staying legally compliant is too time consuming and holds them back from managing and growing their business. But it really is simply a case of putting the correct procedures in place now, making it easier for you to implement the regulations, and protecting your business for the future.

For a start, consider if you have documented processes around:

• Confirming employee’s entitlement to work in the UK, by checking and copying certain original documents.
• Providing compliant contracts of employment, no later than two months after the employee starts work.
• Adhering to the national minimum wage, the minimum level of pay allowed by law to most workers over the age of 16.
• Creating and distributing your staff handbook, providing your employees with valuable policies and procedures.
• Providing equal opportunity recruitment, by objectively matching the criteria of the job specification to the competencies, qualifications and skills of each applicant.
• Successfully managing poor performers legally, fairly and consistently, by having a structured process in place.
• Sensitively handling grievances, providing structured informal and formal avenues of communication.
• Having a clear retirement policy to provide consistency and clarity to leavers.

It really is worth setting some time aside now to help  save yourself time and hassle in the future.

Georgie Cragg-James, Sage HR Advice Service

As well as translating the law into plain English, Sage HR Advice Service advises you of forthcoming changes to the law and gives you all the tools you need to remain compliant.

Alexa: who is visiting your website?

At the moment I’m working on a major project to totally redesign and rebuild our website. This means that I’m spending a lot of time thinking about what makes a great website, and more importantly what makes one that’s not so good. 

There are millions of words written on this subject, so much so that it can seem pretty daunting. But the simple truth is that the essence of a great website is one that has your customer at the centre of it.

This may sound like a marketing platitude, but it’s true. Customer-centric design is the only way to produce sites that do what you need to do. It doesn’t matter if your site is all about sales or brochureware or about providing a service – by putting the customer at the centre of designing, building and filling your site with content, you’re building a site that your customers will want to visit and recommend.

How do you create a customer-centred website?

Because it can be relatively quick to build a website, all too often proper  research isn’t carried out. It’s easy to start thinking about what your pages will look like before you think about what your customers want the site to do.

Who’s your audience?

Stating the obvious perhaps, but the most important thing is to always know your audience, whether they are current customers or prospective customers.

I’m not going to cover off in detail how you can profile your customers, but there are great online tools like HitWise, which requires a subscription – it’ll allow you to look at demographic and profiling information about people who visit your site, your competitors’ sites, or even your industry as a whole.

How people engage with your current site?

If you’re redeveloping an existing site, you must first get a picture of how successful your current site is. What’s not working, and more importantly, what is.

Using web analytics you can get a detailed picture of your site usage. Free tools like Google Analytics can now offer in depth and customisable reports, but also have loads of easy-to-use reports straight out of the box.

What you need to look out for:

• Who is visiting your site?
• What they’re looking at?
• How long they’re spending on your site?
• Where are they dropping out?
• Which journeys are  leading to conversions?
• Which pages are generating complaints?

How usable is your site

Web usability may seem like a difficult concept, but it’s incredibly simple – it’s working out how easy it is for your visitors to complete tasks on your site.

A whole industry has been built on usability research and consultation, and there are loads of experts out there who can review your site.

Whilst spending money on a usability study may not seem as sexy as spending money on page design or fancy apps, it’s money well spent. By eliminating usability issues upfront you will maximise your site conversions and lessen the number of people who leave your site without completing their task.

If you can’t afford to complete a formal usability study there are loads of resources like this great usability guide that will give you hints and tips on how you can go about running DIY tests. But remember that you should be testing with your actual customers and markets in mind. Think about their needs, abilities, likes and dislikes.

Usability doesn’t end with a one-off study. Throughout the life of your website, you should constantly ask how your customers would engage with your site.

What do your customers want to do on your site?

So far we’re focussed on getting a view of the here and now, but it’s also important to think about what your customers may want to do on your site that you’re currently not offering them. You could find this out in a few different ways:

Competitor analysis – What services do the websites of your direct and indirect competitors offering? How do they deliver them? What’s good and bad about them? How do they compare with your site?

Customer research – there’s nothing better than asking your customers who they are, what their wants and needs are, what they think about your site and what they might want from it in the future. There’s a range of ways you could do this from simple, free online surveys like 4Qsurvey through to in depth face-to-face interviews with current and potential website users. For the best results, a mix of quantitative and qualitative with give you a well rounded picture.

Building website personas

Once you know who your audience is and what their wants and needs are you can build a set of personas that will help define the site’s structure, look and feel and website content.

Much has been written about personas, but again, the concept is really straightforward. Personas are fictional characters that bring together the key things that you’ve learned about your current and prospective customers. What are their wants and needs, what do they need to get out of your website? What is their motivation for visiting? What are their likes, dislikes and frustrations?

You would normally create a handful of personas – between 4 and 6. Even if your customer base is incredible broad, you must keep the numbers of personas to low, so that they are practical. I’ve found a great free online guide to creating personas, but there’s lots of other stuff out there. 

Once you’ve defined your personas, you can then use them as a means to empathise with your customers when making decisions on your website. For example, if you’re creating a new design for your homepage, think about how each of your personas would feel about the proposed design – how does it help them achieve what they need to achieve?

Rinse and repeat

It’s become a bit of a cliché to say that the world of digital is constantly changing, but it’s true. Think about the sites you’re using today – were you using them two years ago? If so, did they look and feel the same? Chances are that they’ll have changed significantly.

It’s not enough to only think about your customers at the point when you build a new website. In order to ensure that your site is customer focussed today, tomorrow and next year, you must continue to review your web metrics, talk to your customers and evolve your personas. It can be time consuming and it’s not always easy, but in doing this, you will create a site that your customers want to come to and will recommend to others.

Ewan McIntyre, Web Implementation Manager

On Wednesday we had some of the team from the Carbon Trust in our Newcastle office. They are launching the Best Advice campaign and, calling on local businesses to cut their energy costs by between 20% – 30%, by signing-up for a free Carbon Survey.

Paul Stobart, our UK CEO, launched the Best Advice campaign in Newcastle by speaking to the media and the campaign is also backed by leading business groups, politicians and a range of successful companies across the country.

Since 2006, the Carbon Trust has delivered over £180m in energy savings to British businesses through its Carbon Surveys.  The Carbon Trust estimates that British businesses currently spending between £50,000 and £3m on their annual energy bills, could reduce their collective energy spend by more than £3bn by implementing energy saving actions of the type specified in Carbon Trust surveys.  

How can your business be more energy efficient? 

Now and in the future businesses need to consider three key steps in addressing energy efficiency:

• Changing behaviour (e.g. encouraging staff to switch off lighting, heating and machinery when not in use)
• Installing energy efficiency controls and settings (to automatically turn off machinery and equipment when it’s not in use)
• Upgrading old, energy intensive equipment with new energy efficient models (e.g. replacing old boilers, and lighting)

 What tips and tricks could you use?

 Switch lights off in empty rooms

• You could cut your lighting costs by as much as 15%, just by making sure you turn lights off in rooms and corridors that aren’t being used

Don’t turn up the heating unless you really need to

• Try to keep your thermostat at 19°C. Your heating costs will go up by 8% each time you increase the temperature by just one degree

Maintain your equipment properly

• If you don’t regularly check your heating equipment, you could be adding as much as 10% to your heating bill without knowing it

Vending machines v kettles

• It is cheaper to provide a kettle for staff who work outside normal business hours than to continue to run a drinks vending machine during these times

Standby

• A single computer and monitor left on 24 hours a day will cost over £50 a year. Switching them off out of hours and enabling standby features could reduce this to £15 a year each and prolong the lifespan of equipment

Lighten up

• Replacing high wattage filament lamps or tungsten halogen lamps with compact fluorescent lamps or metal halide lamps will give energy savings of 65-75%

Find and fix compressed air leaks

• Compressed air leaking through a single 3mm hole could cost you nearly £700 per year in energy costs

Motors and drives

• Swapping a single 10kW motor running at 25% loading for a 2.5kW motor running at full load can save around £300/year
• Leaving electric motors running over weekends across the year could cost over £2,000 per motor
• Lowering the speed of a motor by just 20% can produce an energy saving of up to 50%.

Leigh Thompson, Corporate Social Responsibility team

This week we’re launching a blog for Sage Developers .

The Sage 200 R&D Team and the Developer Support team will be using the blog to improve communication and engagement with our developer community.   We’ll be posting a variety of hints and tips, how-to’s and new ideas that will help developers get more out of Sage.

The blog will also be used to reach out to the developer community early in the design stage of new developments to get feedback and help shape the future of the Sage 200 product.

We’ve already put up a series of posts about getting the most out of the powerful workspace feature in Sage 200, so if you are a developer, or are interested in the future development of Sage products why not take a look? 

If you have comments about any of the posts or want to see us cover something specific, then just let us know!

www.sage.co.uk/devblog

Mike Goodwin, Sage 200 R&D Team

If you’re reading this blog then you may be a regular visitor to the Sage Blog, or more likely you’ll have been directed here by a tweet.

My inspiration to write this blog came from reading an article in the BA Business Life magazine whilst I was flying last week. I read the statistic that 27% of UK SME’s use twitter. Doing a quick piece of math, 27% of 1.4 million businesses registered for VAT equals 460,000 SME businesses using twitter in the UK today…  and this number would rise to well over 1 million if you include businesses who are not VAT registered.

There is a readymade network out here that the SME can leverage, not only to share information about their business, but to set up trading network and build their brand. What’s more the buzz word in industry today is globalisation, more and more businesses are trading overseas and twitter plays to this as you’ll see in the example below, as it has no boundaries.

As a social networking tool Twitter has had a bit of a meteoric rise to fame with between 3 and 6 million users from all walks of life, with some very notable participants in the likes of Bill Gates and Barak Obama, although I’m not sure the latter writes his own tweets.

I have to admit when I tried it first time round, I was unimpressed… how can it possibly be of any use? How do I know who to follow? How do I get followers? What could I talk about? and how could I say it in only 140 characters?

Today, I’m a convert, I use twitter every day, it’s an excellent source of news and information on just about any topic. For me it allows me to keep my finger on the pulse of IT and Business information as well as to share information about Sage as well as my other passions with people who have chosen to follow me.

When I say share information with people who have chosen to follow me, the twitter network leverages the six degrees of separation principle well, so if one of my follower’s re-tweet’s my tweet, then all of their followers get to see my tweet, and so on.

To give you an example of how this works, I tweeted a link to my last blog on the secret to successful innovation then I watched what happened… even though I only have a few hundred followers myself, within the first hour, my original tweet had an audience of over 30,000 people. Within a couple of days my blog had gone around the world and turned up on other sites such as Innovation America,  it also stimulated others to reuse parts of my blog in their own innovation blog a way to keep the message alive and a complement indeed.

I was amazed by what had happened here… one piece of information, seen by a huge audience across the globe and recycled a second and third time, what’s more it increased network traffic on sage.co.uk and on average people looked at 8 pages in addition to the one they were directed to… and all from a single tweet… the power of social networking truly is amazing.

I would strongly encourage all of the SME’s reading this to think about how you might use the power of social/business networking to benefit your business. Twitter is just one part of what you need, it’s a tool to build your network, headline key information and lead people to your business. When they get there they need to find a website, or a blog with more meaningful and relevant information.

I don’t propose to tell you how to get going with twitter in this blog as it has been covered by many  people already… although you might find this link useful from CIO online and this link from Social SmallBiz who offer great advice to SME’s or our own guide to social media for small businesses.

Give it a try, other than a little of your time and effort, it’s free… and you might be as amazed with the results as I was.

Follow me on Twitter http://twitter.com/_stuartlynn

Written by Stuart Lynn, Head of R&D, Sage Mid Market Division

In the spirit of Valentines Day we asked our colleagues to share their top tips for showing customers that they care.

What do you think? Is there something else that your business is doing that you’d like to share or something you love (or hate) as a consumer of service?

Stephen Douglas – Customer Services coach

To show the customer you care, remember your customers’ names.
Whenever you have contact with your customers — whether it’s in person, or by phone, fax, or e-mail — always use their names. When you do so, the business experience becomes personal. And when the business experience becomes personal, your customers become vested in the relationship and thereby become your friend. When you use the customers’ names, they become as concerned about your success as you are. Taken from Business Week.

Laura Bowie – Sage 50 Accounts Technical Support

Treat each customer the way you would want to be treated. Let them know what is going on and reassure them if needed. Each customer is as important as the next so make them feel that way.

Joanne Johnston – Marketing executive

Its about listening but also about keeping the up the communication (whether its good news or bad!)

Sarah Dearden

Take ownership

Seems like a simple thing yet it is something that upsets customers the most. There is nothing more upsetting for customers than when someone doesn’t follow through with their actions .

Keith Office – Senior developer

My rule was, and still is, never promise anything that you can’t reasonably expect to deliver. Confidence/Trust takes time to build up but can take seconds to destroy.

Ronald Langston – Test Technician

Don’t tell the customer what you cannot do, instead offer them solutions, or alternatives. Have a true “Can Do” attitude when dealing with every customer

Jamie Harris – Customer Services Advisor

A slight change to the old classic. ‘A customer is like a box of chocolates: You never know what you’re gonna get.’ Stay flexible, tailor yourself, and your solution to the customers needs.

Mandy Filson – Brand Manager

My response echoes much of what’s been posted already – as a customer it’s about feeling listened to, being treated as an individual and being made to feel special. But for me it’s also about feeling that the person delivering the service/experience is happy in what they’re doing and feels empowered to bring some of their own personality into their role.

For example, I recently called a well-known appliance manufacturer because my dishwasher had broken down. I explained the problem to the very nice man on the other end of the phone and confess I was a bit fed up at the thought of having no dishwasher for a few days. He took all the details, gave me an idea of what the problem might be, apologised that he couldn’t send an engneer until the following week and then without hesitation suggested that I nipped out and bought a few pairs of Marigolds as it looked like I’d be doing quite a bit of washing up over the weekend!

With that one line he made me laugh, diffused any frustration I may have felt about the delay in the engineer visiting and left me with a very positive feeling about the individual and the company. However, I still hate washing up!

Lisa Graveling – UK PR Manager

Good service involves anticipating your customers’ needs before they even know what they want.

Paul Waters  - Programme Manager

I agree with Lisa – it’s about listening to your customers and then making sure you actually understand what it is that they are saying. It’s about understanding customer pain points and delivering solutions to address these.

Acquiring, engaging with and converting customers online is essential for any business these days. Here in Online Retail at Sage it’s no different.  We spend a huge amount of time measuring conversion through the Sage Store – how many people visit the site, what business software and services they look at, what they buy… and what they choose not buy!

It’s vital for us that our customers have the best possible experience when visiting the Sage Store, so looking into the reasons why people choose to leave the site without buying is key.  Measuring conversion allows you to fine-tune your website to maximise the number of visitors that convert – whether it’s downloading a file, accessing useful information, capturing data, an online sale or calling a number.

When looking at conversion, start with your web analytics.  Conversion rate is the % of visitors that complete the ‘goal’ of your website.

Here at Sage we use Google Analytics, but most web analytics tools will allow you to measure conversion.

Setting up conversion goals

Firstly, identify the objective of your website – what do you want your visitors to do, and what experience do you want them to have?  Is it to provide your customers with helpful information, generate leads, capture data, or sell your products?  This is your conversion goal, and your website might have more than one. 

Secondly, identify the steps in your website that a person has to take to complete a goal.  It’s likely to be a series of web pages in your site, so make a note of the URL (web address) of each page. These URLs form your conversion path. For example, your conversion path could be:

Home page - Contact Us - Data Capture form - Form submitted

 Once you have identified these steps set up your conversion goal by entering the URLs of each page of your conversion path into your web analytics tool.  The ‘goal’ itself will be the final page of your conversion path.

 Once the URLs for each stage are assembled data will be start to be collected, and after a week or so you’ll be able to see your conversion rate.  This data will also form a conversion funnel, which allows you to visualise which pages people are ‘drop out’ of before converting. 

Google Analytics Conversion Funnel

This is where the real work begins! The funnel lets you see areas of weakness in your conversion path, where potentially huge opportunities lie to convert more people.  If you address these weaknesses you can reduce drop-out from your website and convert more people.

What should I look out for?

The obvious sign is high exit rates from pages in your conversion path.  Exit rate is the % visitors that decided to leave your website from that page, and will be visible in your conversion funnel with [exit].  What’s causing them to leave the page?  Poor usability? Unclear calls to action? Confusing information? Distracting links to other pages? Closely examine the page in question and look for potential causes.

Another sign could be high time on page.  Why are people spending so long on a page?  Unclear next steps?  Confusing information? Asking them to fill in too much information?  Have a close look at the pages.

Visitors navigating to other pages on your website can also be a distraction and reduce conversion.  Are you presenting them with a whole host of links when there is only one or two you actually want them to follow?  Take a look.

How can I improve conversion?

Once you’ve identified potential problem areas in your site try make some changes and then measure the impact they have.  Try tweaking copy, images, navigation, page layout, calls to action – and closely monitor the results in your conversion funnel.

For example, we removed the navigation from the later stages of the Sage Store checkout to reduce the number of links away from the checkout.  The outcome? We reduced drop-out by about 5%.

An excellent tool to help test changes you make to your site is Google Website Optimiser. It’s completely free, and lets you measure the effect of changes you make to pages in your website.

First, create different versions of the pages in your conversion path (with some of the changes above made), then make them live, add some code, and enter their URLs into Website Optimiser.  It then randomly serves up the different versions to visitors, and over time analyses the results for each page version. You can then see which version of your page converts best.  It’s quite technical stuff but your web developers should be able to help! Find out more.

However, don’t stop at that – constantly tweak, test and optimise your website to get the best results.  Give it a try and see if you can improve conversion through your website.

Iain Ramsay, Marketing & Operations Manager, Sage UK Online Retail

David Beard, Sage CRM Expert

In all economic conditions, businesses think about WHAT they sell – their top products, consistent buyers, etc. However, thinking this way is really just “navel gazing” – only operating from an internal perspective.  A better question to ask is WHY customers buy, HOW they do this, WHAT their expectations are of a sale, and more. In essence, you need to think creatively, albeit Inside the Box of your chosen business environment.

OK – sounds like beginner’s Business Strategy, right?

Sure it does.  However, I think the day-to-day reality for many business operators is this – they are stuck with an internal narrative.  Many, when asked WHY they want to a process to work a certain way, just say “it’s what we have always done”.  Critically, there is often no real reference to the CUSTOMER’S experience of the sale. 

How did we end up not thinking from a customer perspective?

After listening to Radio 4’s In Business a few weeks back, I was struck by Russell Ackoff’s comment along the lines of “most managers don’t deal with complexity … they look for simple solutions”  What Mr Ackoff is suggesting is that innovation is hard work.  When you are busy executing & monitoring a business strategy, it’s often hard to step back and think differently.  After a while, usually when the same ideas fail to deliver the same results, the owner is left to contemplate the operating complexity of the real world.

How can people be innovative and run the day-to-day?

Mr Ackoff suggests synthetic thinking is required – studying the behaviour of the parts of a business as it relates to the functions of the whole.   At its most basic, it means mapping your customer’s journey through your  business- where does it cruise uninterrupted, when does it end up in a cul-de-sac, and the like.  And, in most knowledge-based businesses, these journeys are inextricably linked to employee engagement.  The most valuable mapping ideas are tied up in employee’s heads.  They know how that customer journey works – asking them to help improve the journey will shed light on the complex systems within a business. 

That should allow you to drive innovation from within, delivering a clearer view of the world in which your business operates & how best to focus your efforts.

David Beard, Sage CRM Expert

Stuart Lynn, Head of R&D, Sage's Mid Market Division

I was intrigued when reading a story recently which defined the meaning of innovation as the execution of an idea, whereas creativity was having the idea in the first place. Most people I speak to would instinctively lump these two things together and call them innovation. So, I went off to the web to check this out; here I found a number of meanings. A couple that jumped off the page were…

 “Innovation can be described as the result of some amount of time and effort into researching (R) an idea, plus some larger amount of time and effort into developing (D) this idea, plus some very large amount of time and effort into commercialising this idea into a market place with customers”.

Being from an R&D background, this strikes a chord with me as it combines the idea and the delivery, and more importantly it goes further to look at commercialising… I wonder how many companies put all of their effort into the first two parts and forget the last and arguably most important part?  I have to say that I’ve seen this happen on more than one occasion.

Building on this point, I came across another thought provoking statement…

“Innovation is the conversion of ideas into cash. Invention is the conversion of cash into ideas.”

How many businesses set out to innovate but end up inventing? How many people remember the £40 million ATP Train innovation or invention? How many businesses really turn ideas into cash? and how many innovations end up costing the company a small fortune?

A few weeks back, I was watching this youtube video posted by Dennis Howlett, It’s a chap called R “Ray” Wang presenting how a major software vendor had failed to commercialise some great ideas.

Why does this happen? Did they get it wrong from a customer perspective? Did they work with customers to see if the original ideas were valued before they went on to deliver them? Did they fail to commercialise them? Do the company see this as a failure? Or was it actually a ‘share of voice’ Marketing and PR success despite the ideas not being widely adopted? Plenty of food for thought, and only the vendor themselves will know the answers.

Is the secret behind innovating to ask customers what they want before you start?

Controversially, I would have to say no to this question, well not entirely anyway… Whilst, I would advocate speaking to customers at all times and involving them through the process to add value, you can’t always rely on customers as your only source of “innovative ideas”. What’s more the customer will most likely be focused on today’s issues as opposed to looking for step change innovation. Henry Ford’s classic quote sums this up nicely…

“If I had asked my customers what they wanted, they would have told me a faster horse.”

To be really successful in business I believe you have to continually innovate and generate new ideas, not by relying solely on customers to tell you what they want, but by understanding how your customers work, what they need today, and where they are headed in the future.

In my experience the best and most successful innovations are the ones where you deliver something that the customer didn’t know they needed but can’t live without.  

And what happens when you run out of ideas?

Go visit a bunch of customers!

Follow me on twitter @_Stuartlynn

Written by Stuart Lynn, Head of R&D, Sage Mid Market Division

Tina Welch, Sage HR Team

Throughout the last 10 years, the world of recruitment has transformed from paper based adverts, to specialist recruitment websites to now finding ourselves on a road of discovery with social networking and other web 2.0 technologies.  You can see how Blogs, YouTube, Facebook, Twitter, and LinkedIn are all buzz words of today as suddenly the power of our people and our networks has come to life.

Whilst a new world of attraction strategies has opened itself up, as HR Professional it’s easy to find ourselves lost in a maize of online job boards, online recruitment blogs, webinars, enhanced and interactive web pages offering an array of advice and experiences.  The challenge is finding out what’s most effective, which mediums to use and how to use them! For us, the journey has only just started.

Some good places to start include (and thanks to hrzone, LinkUp_Molly and LizBridgen for these links):

• UK Recruiter
• Recruitment 2.0
• HR blogging comes of age
• Social Media Recruiting Paying Off at Crowe Horwath
• Twitter recruitment: a case study and Twitter recruitment really works
• Facebook Recruitment App

Our head office finds itself at the heart of ‘passionate people, passionate places’ in the North East but mid recession recruiting extraordinary talent continues to be a challenge.  As a UK based company with offices now spread throughout the UK, raising awareness of all sites, and disciplines as well as attracting people from the heights of London to the beauty of the North East continues to add to our challenges. We are now mid point of a complete review to of our recruitment strategy and we are hopeful that changing our approach to web based technologies will be a key part of our success.

At Sage, we are humbled that 47% of our recruitment already happens through direct recruitment, either through our www.sage.co.uk/careers or our recommend a friend scheme, but we are now hopeful that we can both reduce our recruitment costs and increase the quality of our applicants through using our existing advocates of the employer brand – who better to do this than our people. 

Twitter: Digital Content Manager Job at Sage UK

Whilst we are still at our infancy in tweeting jobs, and exploring the potential of accessible professional networks through LinkedIn, it’s our people, and our existing followers who best connect with the experiences of working with Sage; it’s a unique and exciting one!

The war on talent is far from over, and we know that we can not afford to be left behind when it comes to attraction strategies.  Expectations around the recruitment experience just keep on climbing higher, but we are ready to beat the challenge.

Written by Tina Welch from the Sage HR Team