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Sage Pulse survey 2009

Every year, our Accountants’ Division undertakes its ‘Pulse’ research, which aims to understand the current and most important issues impacting the accountancy Profession and what the profession needs to do to address these issues.

We’ve put together an in-depth, three-part interview with Greg Ford, MD of our Accountants' Division, and Paul Clark from Paul Clark Accountants, discussing the key issues raised from the Pulse research and what accountants and businesses need to help them better survive in the current economic climate.

The video is divided up into three parts.

Part 1 (Lasts approximately 4 minutes)

This section discusses how accountants are the key source of business advice not just accountancy advice, especially in the current economic climate.

Part 2 (Lasts approximately 4 minutes)

This section discusses the value-add opportunities that accountants can provide their clients. This includes insight into how their clients businesses are going to fare in the next few years.

Part 3 (Lasts approximately 4 minutes)

This section discusses the key issues facing businesses in the coming years and what accountants can do to help businesses become recession proof.

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